Having a business that is a micro-niche can feel somewhat isolating in the realm of marketing. You often find that potential consumers don’t fully grasp what you do and how it differs from the industry standard, no matter how many ways you attempt to explain it.
I’m usually OK with this, as my clients are the staunchest promotors of my business and they are best able to share their unique experience with friends and family in a way that defines what my service means to them. (Have I mentioned, word of mouth is my favorite form of marketing? Yes. Yes, I have.) Honestly, the experience is a little different for everyone and that’s part of the beauty of it! The common denominator is that no home, no family, no session can be like another.
So, when you discover an outside entity that “gets” you, it’s refreshing![Read more…]